Core competencies

Brand, Experience
& Product Leadership

Creative Direction | Brand Strategy | Campaign Development | Team Building & Culture

Customer &
Experience Strategy

CX & UX Design | Human-Centred Innovation | Digital Product Strategy | Service Design

Commercial Strategy
& Growth

Business Development | Pitch Leadership | Stakeholder Engagement | Company Growth

Other experience

Other experience

Other experience

Leadership & Advisory

Novicell

Appointed to lead the creative transformation of this Danish-owned consultancy, evolving its strategic offering and brand positioning across European and US markets 

Jabberwokie

Founded and scaled a boutique digital agency with full P&L responsibility over seven years with offices in London, New York and Miami, winning enterprise clients and industry recognition

Doqit

Founding executive responsible for end-to-end ownership of product experience, from concept through launch and early scale. The platform now boast thousands of active users and is growing fast

Projects

Revlon

Redefining Revlon Proffessional's digital brand experience tailored to their unique customer requirements and commerce functions

Coke

Developing new digital platforms and strategies to improve the brand's connection with evolving audience behaviours - Social connections

DNV

Developing customer centric tools, platforms and learning matrials to help the business acheive its goals. From business case to final execution.

IMG

Digital strategy including practical roadmap. Benchmark mobile first redesign and re-platforming of the global website

Bosch

Digital innovations strategy that overhauled their approach to UX and delivered exciting experiences to users across their digital real-estate

AlixPartners

Working closely with the head of brand and head of digital to redevelop their global website using composable architecture and revolutionary client experience features

About me

I’m an executive leader with 20+ years’ experience helping organisations define and deliver product, brand and experience strategies that drive measurable growth, team performance and customer value. I’ve led international creative and product teams, shaped consultancy propositions, and partnered with senior leaders to align vision to delivery across multiple markets.

I’m an executive leader with 20+ years’ experience helping organisations define and deliver product, brand and experience strategies that drive measurable growth, team performance and customer value. I’ve led international creative and product teams, shaped consultancy propositions, and partnered with senior leaders to align vision to delivery across multiple markets.

Get in touch

Get in touch

Freddie Green

Freddie Green

Freddie Green

Executive Creative & Brand Leader

(Brand, Experience & Digital Products)

Executive Creative & Brand Leader

(Brand, Experience & Digital Products)