Core competencies
Brand, Experience
& Product Leadership
Creative Direction | Brand Strategy | Campaign Development | Team Building & Culture
Customer &
Experience Strategy
CX & UX Design | Human-Centred Innovation | Digital Product Strategy | Service Design
Commercial Strategy
& Growth
Business Development | Pitch Leadership | Stakeholder Engagement | Company Growth
Leadership & Advisory
Novicell
Appointed to lead the creative transformation of this Danish-owned consultancy, evolving its strategic offering and brand positioning across European and US markets
Jabberwokie
Founded and scaled a boutique digital agency with full P&L responsibility over seven years with offices in London, New York and Miami, winning enterprise clients and industry recognition
Doqit
Founding executive responsible for end-to-end ownership of product experience, from concept through launch and early scale. The platform now boasts great features and is prepped for a major design update in May 2026.
Projects
Revlon
Redefining Revlon Proffessional's digital brand experience tailored to their unique customer requirements and commerce functions
Coke
Developing new digital platforms and strategies to improve the brand's connection with evolving audience behaviours - Social connections
DNV
Developing customer centric tools, platforms and learning matrials to help the business acheive its goals. From business case to final execution.
IMG
Digital strategy including practical roadmap. Benchmark mobile first redesign and re-platforming of the global website
Bosch
Digital innovations strategy that overhauled their approach to UX and delivered exciting experiences to users across their digital real-estate
